Open the Box.com

Ever wondered how misinformation or mistruths spread and what you can do about it?
Learn how in this three part live online workshop
 Connecting People and Science in the Disinformation Age
Tuesday 23rd - Thursday 25th June
9am - 11am AEST,  4pm - 6pm PDT
This is a one day workshop split into three two hour sessions
THIS WORKSHOP STARTS IN...
  • 29
    DAYS
  • 08
    HOURS
  • 32
    MINUTES
  • 00
    SECONDS
Now, more than ever, we need to rise above misinformation!

It’s not much fun communicating science these days, is it? Why is that? Well, it seems that opinion counts more than facts, or does it?

Joan C., a gerontologist at a seniors’ residence, was let go because she refused to be vaccinated against the flu. Seniors are
particularly susceptible, and therefore benefit from herd immunity. Joan’s reason? She was afraid of thimerosal, an
antifungal preservative derived from mercury, used to prevent contamination in some vaccines where the vial is used for multiple patients. To her, mercury is a poison. Period. But a vaccine containing 0.01% thimerosal contains 50 micrograms of thimerosal per 0.5 mL dose, or ~25 micrograms of mercury per 0.5 mL dose. In other words, about the same amount of elemental mercury as in a 3 oz can of tuna—which she would probably consider harmless. The MMR (measles, mumps, rubella) vaccine suffers from a similar type of vaccine hesitancy. Some people believe it causes autism. Although the myth has been disproven, it refuses to die thanks to websites, social media, and celebrities who are unqualified to speak. As a result, preventable measles outbreaks are becoming more frequent, and the flu kills ~3,500 Canadians/year.

Opinion and emotion dominate evidence are also common in agricultural technology (eg: gene editing, glyphosate), climate change, and food (eg: gluten, fad diets). General science is not immune either (eg: flat Earth, moon landing conspiracy, placenta-eating, homeopathy). How can science communication prevail in the face of misinformation, mistrust, cognitive bias, celebrity culture and other barriers?

Learn how to communicate science that gets people on-board, not up in arms

As a member of a science-based professional community, you probably communicate with stakeholders who are already on-side with your work as well as other audiences such as the public, patients, parents, consumers and industry. These days, every
subject seems to be a target for polarisation—from climate change, agricultural technology (eg: gene editing, glyphosate), food (eg: gluten, fad diets) and health (eg: vaccines, placenta-eating, homeopathy) to general science (eg: flat Earth, moon landing conspiracy). How can science communication get past the misinformation, mistrust, cognitive bias, celebrity culture and other barriers?

Using examples ripped from the headlines, this one-day workshop (delivered in three parts) provides practical learning on the rise of misinformation in science, what makes people vulnerable to it, and concepts and strategies to develop more effective messaging. Participants will analyze situations and discuss potential counter-balancing solutions through exercises, case studies, discussions and critical analysis that help bring the learning to life and into the workplace.

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Looking to register more than five participants?

Contact Tamika - theiden@researchimpactacademy.com

23rd - 25th June 
9.00am - 11.00am AEDT
each day
Time converter at worldtimebuddy.com
Limited places available
Reserve your spot now!
THIS THREE PART WORKSHOP WILL TEACH YOU
About the rise of misinformation in science and what makes people vulnerable to it using ripped-from-the-headlines examples
Practical concepts and approaches based
on social psychology that get you past
traditional “push” communications and into a world of engagement, interest and impact
How to put together a knowledge mobilisation strategy that takes post-truth into account.
YOUR HOST
Dr Tamika Heiden
Principal, Knowledge Translation Australia
Tamika Heiden has dedicated the last five years of her career to impact pathways through knowledge translation and the identification and assessment of research impact. Tamika is passionate about making a difference and delivering projects that create significant and lasting change for her clients.
Tamika’s more than a decade of career experience as a researcher and research manager in the fields of health, sport and medical research, along with her formal qualifications in knowledge translation and impact make her one of the few specialists that doesn’t just talk the talk. Tamika enjoys helping her clients to form partnerships, develop impact plans, and be rewarded for their efforts.
Tamika founded and hosted the annual online Research Impact Summit.
Tamika's passion for impact, along with the summit success, led to her becoming known as  the “Australian powerhouse of Research Impact”, and resulted in her winning the 2018 Knowledge Mobilization Forum award for Innovation. With a 4000 strong audience representing 47 countries, Tamika has interviewed more than fifty experts in the fields of stakeholder engagement, translation and implementation, and research impact.
WORKSHOP FACILITATOR
Sylviane Duval
Director, Open the Box ltd.


Sylviane Duval grew the science communications business she launched in 2003 into a consultancy (OpenTheBox Ltd) focusing on knowledge transfer, research navigation, and business/soft-skills training for scientists. Working with clients in a wide range of sectors gives her a first-hand opportunity to observe many polarized discussions, understand the basis for entrenched beliefs and contribute ideas to balanced solutions so that users can make informed decisions. Sylviane is a Co-founder of the Institute for Knowledge Mobilization and a member of Evidence for Democracy’s Network of Experts. She has been a member of national and international boards supporting the ethical and accessible communication of science, and a national advisory committee promoting the protection of intellectual property. She holds a Secret clearance from the Government of Canada.

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PAYMENT INFORMATION
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THIS WORKSHOP STARTS IN...
  • 29
    DAYS
  • 08
    HOURS
  • 32
    MINUTES
  • 00
    SECONDS
WHO SHOULD ATTEND THE WORKSHOP?
Anybody who communicates science or needs to obtain buy-in for evidence, such as
  • government and academic scientists
  • policy makers/analysts
  • politicians, knowledge brokers
  • health care administrators
  • post-graduate students
  • science communicators
  • journalists
  • health charities
  • and others
Feedback from workshops

Clear and confident communication is incredibly important for the scientists in our network, whether they are discussing their research with fellow scientists or being interviewed by prospective employers. Sylviane Duval's workshops provided strategies for concise, impactful writing and poised presentations. She is an organized and knowledgeable presenter, and was very flexible in helping our organization meet its training goals.

Ryan Snitynsky, GlycoNet

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Sylviane’s workshop on plain language communications demonstrated how important it is to use the correct language to communicate ideas and research results to the general public. She effectively conveyed the principles on how to do it, and presented well developed examples to demonstrate them. The workshop included a series of critical analyses of published material, and exercises on how to turn complicated text into clear messages. Sylviane is extremely knowledgeable and was able to communicate content effectively and clearly.

Glaucia Lima, RENEW Network
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I was fortunate to attend Tamika Heiden’s 2 day masterclass for Securing Successful Research Funding and Grants Applications in February 2018. It was quickly obvious that Tamika is passionate about impact for research, and for people to achieve and be successful. She presented the information clearly and with experience. She was able to communicate relevance to all people in the room regardless of their experience and reason for attending. I left the masterclass feeling very well equipped to take the steps needed to improve my future applications. If you have the opportunity to attend Tamika’s masterclass, you should go as I am sure you will get a lot from it both professionally and personally.

Dr Helen Petsky RN, PhD, Grif
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PAYMENT INFORMATION
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Contact Us
PO Box 24040
Melbourne, VIC 3001
Phone +61 405 721 141
Email: info@researchimpactacademy.com
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