Mini Course: Creating your Vision and Mission

Video 1: Determining your 'why'

Why you need a vision or a ‘why’

The German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life or career you enjoy living and achieving.

When you know your ‘why’ you will also find the courage to take the risks needed to get ahead and stay motivated when the chips are down.

When you are able to focus your attention on endeavours that put a fire in your belly, you grow your impact and influence. In fact,  when you’re powered by a clear purpose, there is little you cannot do.

Watch the lesson video and do the activities

Video 2: Working our your What & How

In this session, we are going to begin to work on your Mission statement. What is the difference between the Vision and Mission?

Here is a reminder:


Your vision statement describes what you want to achieve in the future. How long to the “future” will depend on if this is for a project or your career. Your vision should inspire you, and in the case of a project vision, it should inspire your team. A vision helps shape your understanding of why you are doing what you do. Your vision is your WHY.


Your mission is about the present state; it is the detail underpinning your vision. Your mission answers the following questions:

  • What do I do?
  • How do I do it?
  • Who do I do it for?

As an example, Dr Anna Taddio from the University of Toronto has the following Vision and Mission

“My vision is to make children all over the world healthier by improving their experiences during needle procedures."

  • How: increasing the number of vaccinated youth through the implementation of interventions and programs.
  • Who: Youth aged 6-18
  • What: best research evidence on managing pain and fear of needles

Video 3: Working our Who

Welcome to the next session in this series, by now you will have a draft of your vision, possibly even one for a project as well as one for your career, and you will have worked on your ‘what’ and ‘how’.

In this session, we are going to focus on ‘who’.

Video 4: Bringing it all together - refining your vision

In the next and final session of the series, we are going to revisit your vision and pull all the pieces together.

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